About us

Elite-level Strength and Conditioning

Our online training programmes include elite-level strength and conditioning to guarantee improvements to your physical performance. Our elite athletes have all increased in speed, strength and power to enhance their sports performance.

Applied Strength and Conditioning Science

We apply the science of strength and conditioning to enhance all aspects of athletic performance. Our scientific knowledge is supported by extensive research on sports and exercise sciences and degree qualifications from Loughborough University. The world's best university for sport-related subjects.

Professional Strength and Conditioning Coaching

Our coaching has been refined and enhanced through a Master's degree in Strength and Conditioning at Loughborough University. We have a wide range of experience coaching within professional organisations such as Worcester Warriors, Loughborough University and Loughborough Lightning FC.

Consistently Maximising Elite Athletes' Physical Performance

Elite athletes consistently trust our services due to the significant improvements to their athletic development. We have a 99% success rate in improving speed, strength, and power whilst reducing the risk of injury for sports performance.

The Shapeshifter Performance Story

Director and Head of Performance - Kofi Richards

"After years of competing in several amateur sports, I decided to educate myself on the science underpinning elite sports performance. My journey began at the Heart of Worcestershire College where I completed an Extended Diploma in Sports and Exercise Science. I continued my education at Coventry University where I attained a Bachelor of Science degree in Sports and Exercise Science. During my second year of University, I interned as a Strength and Conditioning Coach at Worcester Warriors Academy. Throughout my internship, I developed a passion for enhancing elite-level physical performance. This passion led me to further my education and complete a Master of Science degree in Strength and Conditioning at Loughborough University, the best university in the world for sports-related subjects.

Alongside my master's degree, I advanced my professional experience and skills as a Strength and Conditioning Coach through a placement role with Loughborough Lightning Women's FC, Loughborough University's high-performance women's football team competing in the FA Women's National League. As the Lead Strength and Conditioning Coach within the multidisciplinary team for Lightning's Development Team, I contributed to their most successful season by reducing the overall injury rate and enhancing the team's physical attributes. Following my success with the Development Team, I coached alongside the Lead Strength and Conditioning Coach for Lightning's First Team for the remainder of my time at Loughborough University.

Since finishing my master's Degree, I have established myself as the Director of Shapeshifter Performance, with the focal point of coaching the best athletes in the world and enhancing elite-athletes physical performance through the Science of Strength and Conditioning."