Shapeshifter Performance

About us

Elite-level Strength and Conditioning

Our online training programmes provide elite-level strength and conditioning to significantly enhance your physical performance. Athletes in our programme experience improved speed, strength, and power, helping them excel in their sports. With our tailored approach, we empower you to reach your peak potential.

Professional Strength and Conditioning Coaching

Our coaching methodology is grounded in a Master’s degree in Strength and Conditioning from Loughborough University, ensuring that we deliver the highest standards of training. With extensive experience coaching athletes from prestigious organisations such as Arsenal, Manchester City, England F.C., Wales F.C., Bournemouth F.C., Newcastle United, and Watford F.C., we bring a wealth of knowledge to help you achieve your athletic goals.

Consistently Maximising Elite Athletes' Physical Performance

Elite athletes consistently rely on our services for their remarkable impact on athletic development. We proudly maintain a 99% success rate in enhancing speed, strength, and power, all while minimising the risk of injury to optimise sports performance.

Applied Strength and Conditioning Science

We apply the science of strength and conditioning to enhance all aspects of athletic performance. Our scientific knowledge is supported by extensive research on sports and exercise sciences and degree qualifications from Loughborough University. The world's best university for sport-related subjects.

Our resources

We utilise Teambuildr in our online coaching programme to develop customised strength and conditioning plans for each athlete. This innovative app provides expert monitoring tools to track progress, analyse performance metrics, and ensure accountability, allowing every athlete to receive the support needed to excel. With Teambuildr, we empower our athletes to achieve their goals efficiently.

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We are proud to provide our athletes with access to specialised sports science equipment during face-to-face coaching sessions. Our STATSports Apex Athlete Series kit features FIFA-approved GPS tracking and heart rate monitoring, allowing us to capture and analyse training performance with precision. This state-of-the-art technology enables us to tailor our coaching strategies and optimise each athlete's development.

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The Shapeshifter Performance Story

Director and Head of Performance - Kofi Richards, MSc

My journey into the world of elite sports performance began after years of competing in various amateur sports, prompting me to delve into the science behind athletic success. I started at Heart of Worcestershire College, earning an Extended Diploma in Sports and Exercise Science, before progressing to Coventry University for a Bachelor of Science in the same field.

During my second year at university, I interned as a Strength and Conditioning Coach at Worcester Warriors Academy, where I discovered my passion for enhancing elite athletic performance. This passion drove me to Loughborough University, renowned for their sport-related subjects, where I completed a Master of Science in Strength and Conditioning.

While pursuing my master's, I gained invaluable experience as a Lead Strength and Conditioning Coach for Loughborough Lightning Women’s FC, contributing to their most successful season by reducing injury rates and enhancing physical performance. I then collaborated with the First Team, further honing my coaching skills.

Now, as the Director of Shapeshifter Performance, I focus on optimising the physical performance of elite athletes through scientifically-driven strength and conditioning methods, committed to helping them reach their highest potential