Meet the team
Kofi Richards, MSc - Director and Head of Performance
With a Master’s degree in Strength and Conditioning from Loughborough University, Kofi has extensive experience working with professional football players and athletes across various sports.
His approach combines cutting-edge sports science with tailored training programmes designed to enhance performance, prevent injuries, and achieve long-term athletic success.
Kofi’s expertise, alongside his hands-on experience in both coaching and data analysis, allows him to deliver personalised, results-driven solutions for athletes at every level.
Will Smith, MSc - Senior Strength and Conditioning Coach
Will is a Senior Strength and Conditioning Coach at Shapeshifter Performance. He holds a Master’s degree in Strength and Conditioning from Loughborough University and has gained extensive experience working with top-tier sports organisations, including Aston Villa and Worcester Warriors Academy.
An elite-level national trampolinist for over 10 years, Will also specialises in endurance training, bringing a well-rounded approach to athlete development.
His expertise in strength, power, endurance, and injury prevention allows him to deliver highly personalised, results-driven training programmes for athletes across various sports.
Free online consultation
Welcome! Book your free online consultation to discuss your performance goals now!