Shapeshifter Performance

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  • The Shapeshifter Standard
  • ATHLETE RESULTS
  • Where Performance Begins
  • Meet The Team
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  • More
    • Home
    • The Shapeshifter Standard
    • ATHLETE RESULTS
    • Where Performance Begins
    • Meet The Team
    • Contact

Shapeshifter Performance

Shapeshifter PerformanceShapeshifter PerformanceShapeshifter Performance
  • Home
  • The Shapeshifter Standard
  • ATHLETE RESULTS
  • Where Performance Begins
  • Meet The Team
  • Contact

Strength and Conditioning. Athlete Development. Performance Coaching.

Elite-Level Performance Coaching

We deliver more than just S&C programmes — we coach complete athletic development.
Every plan is tailored to your sport, schedule, and goals, built to unlock speed, strength, and power that translates on the pitch.
Our athletes don’t just train — they dominate.

Backed by Education. Proven by Results.

Our methodology is built on a Master’s in Strength & Conditioning from Loughborough — one of the world’s top sport universities.
We’ve coached athletes from elite systems like Arsenal, Manchester City, England, Wales, Watford, Newcastle, and Bournemouth.
This isn’t generic coaching. It’s high-level programming backed by science, tailored to help serious athletes reach the next level.

Maximising Physical Performance, Minimising Risk.

Pro athletes trust us for one reason: results.
We maintain a 99% success rate improving speed, strength, and power — while reducing injury risk.
Our systems aren’t built to just train you — they’re built to elevate you, season after season.

Applied Strength and Conditioning Science

We fuse real-world coaching with cutting-edge science to elevate every facet of athletic performance. Our approach is built on proven research, elite training methods, and academic rigour from Loughborough University — the world’s No.1 institution for sport science. This isn’t guesswork. It’s applied expertise, backed by data and delivered with intent.

Tools That Power the Process

TeamBuildr – the online training platform used to deliver athlete programmes.

We use Teambuildr to design elite-level performance coaching plans tailored for athlete development. Every plan is tracked, reviewed, and optimized through strength and conditioning metrics to deliver real, measurable results.

Built for Serious Athletes
STATSports GPS vests used for tracking athlete speed, distance, and conditioning data.

In face-to-face performance coaching, we use FIFA-approved STATSports GPS and HR tech to monitor effort and recovery. Our strength and conditioning process is data-driven, accelerating athlete development with precision.

Track Like a Pro

The Shapeshifter Performance Story

Kofi leading a Shapeshifter coaching session on the field.

Kofi Richards, MSc — Director & Head of Performance

My journey into performance coaching began with a love for sport and athlete development. Studying Strength and Conditioning at Loughborough built the foundation to help athletes unlock their full potential.


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Shapeshifter Performance (Sports) Ltd

Bromsgrove, United Kingdom

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