Shapeshifter Performance

Shapeshifter PerformanceShapeshifter PerformanceShapeshifter Performance
  • Home
  • The Shapeshifter Standard
  • ATHLETE RESULTS
  • Where Performance Begins
  • Meet The Team
  • Contact
  • More
    • Home
    • The Shapeshifter Standard
    • ATHLETE RESULTS
    • Where Performance Begins
    • Meet The Team
    • Contact

Shapeshifter Performance

Shapeshifter PerformanceShapeshifter PerformanceShapeshifter Performance
  • Home
  • The Shapeshifter Standard
  • ATHLETE RESULTS
  • Where Performance Begins
  • Meet The Team
  • Contact

Strength and Conditioning to Maximise Elite Athlete Performance

Strength and Conditioning to Maximise Elite Athlete PerformanceStrength and Conditioning to Maximise Elite Athlete PerformanceStrength and Conditioning to Maximise Elite Athlete Performance
Explore the Process

Shapeshifter isn’t just about programmes or sessions — we coach a performance lifestyle into elite athletes so they can unlock their full potential."


Director and Head of Performance | Kofi Richards, MSc

How we coach elite performance

Online Performance Coaching

Online Performance Coaching

Online Performance Coaching

Individualised coaching systems for serious athletes, combining performance coaching and remote strength and conditioning support tailored to your sport, position, and goals.

Start Remote Coaching

Hybrid Coaching Programme

Online Performance Coaching

Online Performance Coaching

The full package — elite athlete coaching with in-person + online support. Combine live performance sessions with remote S&C programming, testing, and weekly check-ins.

Build Your Hybrid Plan

1-2-1 Coaching & Testing

Online Performance Coaching

Nutrition & Recovery Support

Elite-level athlete coaching delivered in person, built around performance data. Work directly with a strength and conditioning coach to improve speed, power, and mobility.

Book In-Person Coaching

Nutrition & Recovery Support

GPS Data Analysis (Footballers Only)

Nutrition & Recovery Support

Fuel your performance. Our support includes high-level nutrition and recovery guidance, customised for elite athletes to stay sharp and consistent throughout the season.

Optimise Fuel & Recovery

Off-Season & Pre-Season Preparation

GPS Data Analysis (Footballers Only)

GPS Data Analysis (Footballers Only)

Maximise your off-season with detailed pre-season strength & conditioning plans. Tailored to your position and built to prepare you for the demands of elite-level competition.

Plan Your Off-Season

GPS Data Analysis (Footballers Only)

GPS Data Analysis (Footballers Only)

GPS Data Analysis (Footballers Only)

Turn match data into a roadmap for growth. We analyse your GPS data and translate it into real performance targets — from high-speed running to position-specific power work.

Send Your Match Data
Kofi Richards with Anthony Joshua at Loughborough boxing gym

Our Philosophy

Elite performance coaching starts with trust. We build strong relationships — not just programmes. Athletes don’t just train with us — they grow with us.

Athlete Results - This is what happens when you follow the process.

    Elite Youth Talent in Action – Arsenal & England U15s

    Connect With Us

    Contact US

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    Ready to take your game to the next level? Reach out to speak with a performance coach and learn how our strength and conditioning programmes can support your goals.

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    Shapeshifter Performance (Sports) Ltd

    Bromsgrove, United Kingdom

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