.png/:/rs=w:1698,h:1500,cg:true,m/cr=w:1698,h:1500)
Shapeshifter isn’t just about programmes or sessions — we coach a performance lifestyle into elite athletes so they can unlock their full potential."
Director and Head of Performance | Kofi Richards, MSc
How we coach elite performance
Online Performance Coaching
Online Performance Coaching
Online Performance Coaching
Individualised systems for serious athletes, delivered remotely.
We build tailored S&C programmes based on your goals, sport, and schedule — with direct support, video feedback, and ongoing performance reviews. Designed to deliver real results, wherever you are in the world.
Hybrid Coaching Programme
Online Performance Coaching
Online Performance Coaching
The full package — in-person + online support for serious athletes.
Combining live sessions with remote programming, testing, and performance check-ins. You get the structure of an elite programme with the flexibility to train anywhere. Built for athletes who want full-time support without full-time hand-holding.
1-2-1 Coaching & Testing
Online Performance Coaching
Nutrition & Recovery Support
Elite-level in-person sessions designed around performance data.
Work directly with a performance coach in-person — combining strength & power development, mobility work, speed drills and testing insights. Every session is designed with intent, led by coaches with a Master's in Strength & Conditioning.
Nutrition & Recovery Support
GPS Data Analysis (Footballers Only)
Nutrition & Recovery Support
Fuel the process. Recover like a pro.
We offer high-level nutrition and lifestyle guidance built around the demands of elite sport. No guesswork — just systems to help you stay lean, fuel hard sessions, and recover better. Fully integrated with your training programme.
Off-Season & Pre-Season Preparation
GPS Data Analysis (Footballers Only)
GPS Data Analysis (Footballers Only)
Maximise your off-season. Enter pre-season ready.
This is where careers are built. We create detailed off-season and pre-season plans tailored to your position, goals, and testing data. Whether you're bouncing back from injury, building physicality, or chasing selection — we coach you through every step.
GPS Data Analysis (Footballers Only)
GPS Data Analysis (Footballers Only)
GPS Data Analysis (Footballers Only)
Turn your match data into a roadmap for development.
We break down your GPS data (from clubs or wearable tech) and translate it into clear physical targets. Whether it’s high-speed running, max velocity, or decelerations — we identify gaps, build plans around your trends, and track what matters.
Our Philosophy
We believe elite performance starts with trust. That’s why we work one-to-one — building real relationships, not just writing programmes. Athletes don’t just train here — they grow here.
Athlete Results - This is what happens when you follow the process.
Elite Youth Talent in Action – Arsenal & England U15s
Contact US
Fill in the contact form above if you have any queries about our services, and we will be in touch soon. You can also use the chat function to chat with a team member by clicking the pop-up in the right-hand corner.
Free online consultation
Welcome! Book your free online consultation to discuss your performance goals now!